Adobe Firefly

Adobe Firefly is Adobe's generative AI workspace for creating and editing images, video, audio and vector art. It also connects into Adobe's wider creative apps, so it fits naturally for people already in that ecosystem.

It suits designers, marketers and content teams who value Adobe's focus on commercially safer models trained on licensed and public-domain content. A free allowance lets you try it; paid Firefly plans add generative credits and higher limits.

Pricing runs on generative credits, which can be hard to predict, and some models come from partners with their own terms. Best value often depends on an existing Adobe subscription.